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Pay-per-click is an extremely fast method
of generating highly qualified traffic to your website relatively
inexpensively. The pay-per-click search engines use the power of paid inclusion
partnership agreements to get your listings high on the search results. With
just a few advertising buys, you have the ability to list your site on many of
the Web's top portals and search engines. These sites include Google, Yahoo,
MSN, Alta Vista, AOL and many more. This translates into bottom line
advertising results for your business.
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The
marketplace for paid positioning is rapidly changing and becoming more complex.
Additional search engines are becoming involved in paid placements and
partnerships within that arena are constantly changing. Although there are many
Pay-Per-Click companies which supply advertised listings to search engines, we
concertrate on only 4 to catapult our website traffic. These are Google
AdWords, Yahoo, MSN and Business.com In our experience, these 4 provide the
best qualified traffic.
Once you get listed, continually track your
progress. Most websites come with log based statistical programs that enable
you to see your website traffic history. The problem with these log based
programs is that they track "all" of the traffic including spiders, monitors
and other automated visitors. The numbers that you see distort your actual
"people traffic". You want to separate the "people traffic". Setup and monitor
your people traffic with a statistics program which gives you an historical and
"real-time" view of your people traffic along with much more. They can tell you
who's on your site "right now", "where they came from", "what
keyword they searched on", "what page they are on now", "what
pages they've looked at", "whether they are a return visitor" and
much, much more. We've used
3D Stats to do
this. Google has a free one but it is not in real time. With a monitor like
that, you "know" what's going on with your website! As you can see, search
engine marketing involves many aspects.
So what are the costs for search
engine marketing? As with any marketing program, you have to budget enough
money to make search engine marketing worthwhile. Click costs are dependant
upon current keyword bids. They can range anywhere from $0.10 per click to
$5.00 or more per click. This all depends on your market and the competition
within the market for your keywords. You don't have to be in the #1 position to
receive traffic. Maximizing your marketing budget is your goal.
SEM
gets you out of the gate fast! Find out how you can reduce your PPC costs
over time by adding SEO to your
marketing scheme. |
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